We invest in people first and ideas second. We look for people who have the extraordinary will and the superior ability to build a business. To begin the evaluation process we need an Executive Summary that briefly describes three areas:

• The management team and why their experience and skills will make your company great.
• Your product or service and how it fits into a particular market sector.
• High level numbers showing revenue expectations, profitability projections, capital needs, market share and company valuation estimates.   A three year overview works best.
  

• We assess the management team as individuals and as a team. We check references.
• We assess the competitive advantage of the product or service and its long-term ability to hold competitors at bay.
• We evaluate the market, calling upon industry experts and potential customers to help us assess chances of success for the proposed product or service.
• We assess the business model and determine if it is consistent with the character of the product or service and the marketplace.
• We discuss our findings and our ideas with the entrepreneurs to endeavor to form an agreed upon plan.
• We propose terms that meet the agreed upon needs of the company.